Yahoo is trying to compete in social networking with rest of the world (facebook, orkut, myspace). It started 360,kickstart and now it is pursuing inbox2.0. (You can read the history here.)
Yahoo has large user base with Yahoo mail which is shifting towards google these days. But still yahoo owns an asset which no one can steal from it. It is yahoo groups. It is very difficult to move for people from yahoo groups to google groups as there are many groups with large no. of users and are created long back.
Yahoo can concentrate on turning yahoo groups into social networking without changing its simplicity (the beauty of yahoo groups).
Yahoo has large user base with Yahoo mail which is shifting towards google these days. But still yahoo owns an asset which no one can steal from it. It is yahoo groups. It is very difficult to move for people from yahoo groups to google groups as there are many groups with large no. of users and are created long back.
Yahoo can concentrate on turning yahoo groups into social networking without changing its simplicity (the beauty of yahoo groups).
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